Technical
6m read
AEP Streaming Throughput: What Product Owners Need to Know
The 1,500 RPS guardrail is one of the most misunderstood limits in AEP. Here is what it means, what counts against it, and what happens when you go over it.
16 articles
Blog
Strategy
2m read
Next Level RTCDP
Once a customer data platform is up and running, it's tempting to consider the work done. However, to truly unlock the full value and take your usage to the next level, it's important to continuously iterate.
Technical
3m read
Day in the Life of an Adobe Analytics Admin in Customer Journey Analytics
As your organisation evolves to use Customer Journey Analytics (CJA), this opens up use cases such as call centre deflection and cross-channel attribution.
Strategy
2m read
Start with the End in Mind: Adobe Real-Time CDP Success
I've witnessed my fair share of Adobe Real-Time Customer Data Platform (RTCDP) projects, and one truth prevails: a completed implementation isn't a guarantee of success.
Technical
3m read
Data Governance Overview in Adobe RTCDP
Note that this article is not legal or compliance advice. Please seek advice from your legal teams.
Technical
2m read
Forgotten Features of Adobe Analytics
Unlocking unparalleled success in today's competitive business landscape requires more than just adopting a tool such as Adobe Analytics — sometimes it is about harnessing the power of its often-overlooked features.
Technical
2m read
Day in the Life of an Audience Manager Admin in Real-Time CDP
In the ever-evolving landscape of customer data management, the transition from Adobe Audience Manager (AAM) to Real-time CDP represents not merely an upgrade but a profound evolution.
Technical
2m read
Data Deficiency Kills AI/ML Use Cases
Only 38% of marketers say they have the customer segment and persona data they need in the right format to make good marketing decisions.
Technical
4m read
AEP & Google Part G: Publisher & Retail Media Destinations
Google Ad Manager (GAM) — to end this Google blog series, we explore a niche solution mostly used by publishers or organisations to monetise their content.
Technical
4m read
AEP & Google Part F: Google Analytics Reporting with RTCDP Audiences
There isn't a Google Analytics Destination in RTCDP — but the Custom Personalization Destination can return audience membership client-side for GA4 reporting.
Technical
4m read
AEP & Google Part E: Activating on Advertisers' Destinations
After covering four posts about ways to get data into AEP, we look at activating audiences via Real-time CDP (RTCDP) Google Destinations.
Technical
4m read
AEP & Google Part D: Ingesting Google Data
A review of how to ingest the most common Google marketing data — Google Ads, Google Analytics, Google Campaign Manager, and Google Ad Manager — into AEP.
Technical
3m read
AEP & Google Part C: Google Analytics & Google Ads Enhanced Conversions
A review of all the integration points of Adobe Experience Platform Event Forwarding to Google Analytics and Google Ads Enhanced Conversions.
Technical
3m read
AEP & Google Part B: Google Cloud Platform
In this multi-part blog series, we review all the integration points from the Google stack — specifically Google Cloud Platform connectors for data ingestion into AEP.
Technical
4m read
AEP & Google Part A: Data Collection with Google Tag Manager
Adobe & Google — often described as frenemies. With Adobe Experience Platform, Adobe is adopting a 'be water' philosophy by integrating with more of the Google stack than ever before.
Technical
2m read
AEP: Data Lake vs. Profile
When starting to work on Adobe Experience Platform, the key concepts to understand are how data is stored and what data sources are used by the different AEP application services.
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