Technical
4m read
AEP & Google Part E: Activating on Advertisers' Destinations
After covering four posts about ways to get data into AEP, we look at activating audiences via Real-time CDP (RTCDP) Google Destinations.
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#google-ads
Posts · 3
Technical
4m read
AEP & Google Part D: Ingesting Google Data
A review of how to ingest the most common Google marketing data — Google Ads, Google Analytics, Google Campaign Manager, and Google Ad Manager — into AEP.
Technical
3m read
AEP & Google Part C: Google Analytics & Google Ads Enhanced Conversions
A review of all the integration points of Adobe Experience Platform Event Forwarding to Google Analytics and Google Ads Enhanced Conversions.