Technical
6m read
AEP Streaming Throughput: What Product Owners Need to Know
The 1,500 RPS guardrail is one of the most misunderstood limits in AEP. Here is what it means, what counts against it, and what happens when you go over it.
7 results
#rtcdp
Posts · 7
Strategy
2m read
Next Level RTCDP
Once a customer data platform is up and running, it's tempting to consider the work done. However, to truly unlock the full value and take your usage to the next level, it's important to continuously iterate.
Strategy
2m read
Start with the End in Mind: Adobe Real-Time CDP Success
I've witnessed my fair share of Adobe Real-Time Customer Data Platform (RTCDP) projects, and one truth prevails: a completed implementation isn't a guarantee of success.
Technical
3m read
Data Governance Overview in Adobe RTCDP
Note that this article is not legal or compliance advice. Please seek advice from your legal teams.
Technical
4m read
AEP & Google Part G: Publisher & Retail Media Destinations
Google Ad Manager (GAM) — to end this Google blog series, we explore a niche solution mostly used by publishers or organisations to monetise their content.
Technical
4m read
AEP & Google Part F: Google Analytics Reporting with RTCDP Audiences
There isn't a Google Analytics Destination in RTCDP — but the Custom Personalization Destination can return audience membership client-side for GA4 reporting.
Technical
4m read
AEP & Google Part E: Activating on Advertisers' Destinations
After covering four posts about ways to get data into AEP, we look at activating audiences via Real-time CDP (RTCDP) Google Destinations.