Technical
4m read
AEP & Google Part G: Publisher & Retail Media Destinations
Google Ad Manager (GAM) — to end this Google blog series, we explore a niche solution mostly used by publishers or organisations to monetise their content.
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#aep-google
Posts · 7
Technical
4m read
AEP & Google Part F: Google Analytics Reporting with RTCDP Audiences
There isn't a Google Analytics Destination in RTCDP — but the Custom Personalization Destination can return audience membership client-side for GA4 reporting.
Technical
4m read
AEP & Google Part E: Activating on Advertisers' Destinations
After covering four posts about ways to get data into AEP, we look at activating audiences via Real-time CDP (RTCDP) Google Destinations.
Technical
4m read
AEP & Google Part D: Ingesting Google Data
A review of how to ingest the most common Google marketing data — Google Ads, Google Analytics, Google Campaign Manager, and Google Ad Manager — into AEP.
Technical
3m read
AEP & Google Part C: Google Analytics & Google Ads Enhanced Conversions
A review of all the integration points of Adobe Experience Platform Event Forwarding to Google Analytics and Google Ads Enhanced Conversions.
Technical
3m read
AEP & Google Part B: Google Cloud Platform
In this multi-part blog series, we review all the integration points from the Google stack — specifically Google Cloud Platform connectors for data ingestion into AEP.
Technical
4m read
AEP & Google Part A: Data Collection with Google Tag Manager
Adobe & Google — often described as frenemies. With Adobe Experience Platform, Adobe is adopting a 'be water' philosophy by integrating with more of the Google stack than ever before.