Garrett Chung

Principal Architect at Adobe, working at the intersection of enterprise data strategy and AI-driven customer experience. My focus is helping large organisations understand not just what the technology does, but what it's worth — and how to build towards it in a way that actually sticks.

Over 14 years I've worked across software development, pre-sales, and customer success, delivering engagements across the APAC region. The thread running through all of it has been the same: bridging the gap between technical capability and business outcome.

Most of my time right now is spent on the shift to agentic AI — helping customers think through what it means to move from rule-based automation to goal-oriented, AI-driven experiences, and what that demands of their data, governance, and architecture.

This blog is where I think out loud about the things I'm working through. Learnings, patterns, and the occasional strong opinion. Views are my own.